top of page
Our insights on the latest trends across Medicaid, Medicare, and Commercial Payers.
We offer grounded perspectives on how the healthcare market is shifting, shaped by real work with health plans, healthtech teams, and industry partners. Our insights surface what’s changing, where friction is emerging, and how different stakeholders can respond with greater alignment, rigor, and impact.

The Akros Advantage: GTM Insights Delivered Straight to Your Inbox
Don’t miss what’s next in HealthTech. Subscribe to the Akros Advantage for fresh payer insights, upcoming events, practical tools to help your solution scale, and more from the Akros team.


Reimbursement is the Reward, Not the Objective
During 2022's HLTH conference, Demi Radeva, one of Digital Health Today’s global ambassadors, had a one-on-one with Aaron Gani, Founder and CEO at BehaVR . BehaVR translates proven science into immersive and engaging XR therapeutics for mental and behavioral health. Aaron shares his perspectives and experiences for securing reimbursement and investment in what are often labeled “squishy“ innovations. These include innovations in spaces such as behavioral, wellness, health eq


Series A Success Story: Assisting a Last-Mile Pharmacy Delivery Startup in Securing Series A Funding by identifying additional revenue opportunities
Company Background: Series A start-up offering a last mile prescription delivery platform. With this prescription platform, this start-up has generated successful partnerships that have led to cost-saving outcomes and increased prescription accessibility and was seeking additional strategy to grow revenue. Company Need: The client was looking to understand how to monetize company data and leverage it to secure additional revenue from payer partnerships. Engagement:


Non-Profit Sustainability Showcase: Large Non-Profit's Quest for Sustainable Revenue
Company Background: Large non-profit organization providing social services through a digital health platform to improve the dissemination and availability of health-related classes for the aging population. With this technology platform, the client had successfully established partnership with numerous health insurance companies. Company Need: The client was looking for strategic advising on multiplying their revenue sources and growing partnerships. Engagement:


Global Expansion Success Story: Series B International Startup's Journey into the US Market
Company Background: The company is an international company looking to sell their solution to U.S. payers and enter the U.S. healthcare landscape. They have various digital health solutions to help payers with triage and steerage processes. The company has successfully helped several healthcare stakeholders and established numerous global partnerships and implemented their digital solution with them. These solutions have been effective at reducing costs, improving patient s


Cancer, Reimbursement, and Health Equity
At this year’s VIVE conference, I had the opportunity to sit down with Jennifer Goldsack, CEO at the Digital Medicine Socity (DiMe) , Santosh Mohan, VP of Digital at Moffitt Cancer Center , and Stephen Konya, Senior Advisor and Innovation Portfolio Lead at HHS – ONC and chat about the new initiative – CancerX! What are the biggest reimbursement challenges in the oncology space today? How do these challenges and/or the lack of reimbursement hinder equity? Jennifer : In order


Navigating Reimbursement and Investment in Behavioral Health Innovations: Insights from Headspace Health's SVP of Partnerships
During this year’s HLTH conference, Demi Radeva, one of Digital Health Today’s global ambassadors, had a one-on-one with Katie DiPerna Cook, Senior Vice President of Partnerships at Headspace Health. Headspace is a technology-enabled behavioral health provider. Katie shares her perspectives and experiences for securing reimbursement and investment in what are often labeled “squishy“ innovations. These include innovations in spaces such as behavioral, wellness, health equity,


Securing Reimbursement and Investment for Innovations in Health Equity and Social Determinants: Insights from Papa's CEO
During this year’s HLTH conference, Demi Radeva, one of Digital Health Today’s global ambassadors, had a one-on-one with Andrew Parker, Founder and CEO of Papa. Papa helps connect members and their families to real people for help with companionship, everyday tasks, transportation, and more. It is virtal human connection, right to the front door. Andrew shares his perspectives and experiences for securing reimbursement and investment in what are often labeled “squishy“ innova
bottom of page