Client Context A prominent consultancy serving health plans struggled to deliver reporting solutions that aligned with client needs. While their reports provided comprehensive data, they were overly complex, lacked actionable insights, and failed to resonate with executive-level stakeholders. Health plan clients expressed a strong desire for real-time, user-friendly tools that offered clear guidance for decision-making and tangible next steps. Our Approach To address the

A leading consultancy working with health plans faced significant challenges in tailoring its analytics offerings to diverse client needs. The lack of personalization and scalability in their solutions limited their ability to deliver actionable insights to executive decision makers managing varied member populations across different geographies. This gap hindered their ability to effectively address payer priorities such as SDOH interventions, demographic-specific care, and

To equip healthcare startups with the tools and strategies needed for commercialization, Akros Advisory designed and delivered a comprehensive curriculum for an accelerator’s healthcare-focused cohort. This effort supported 15 innovative companies in refining their value propositions, engaging customers, and navigating complex payer dynamics during March and April 2024. Client Context A leading startup accelerator launched a healthcare-specific cohort to support early-st

To strengthen the startup ecosystem and celebrate innovation, Akros Advisory played a pivotal role in organizing a flagship startup festival in 2024. By managing over 100 sessions across 10 locations with a team of interns, staff, and executive volunteers, we delivered an engaging, impactful event that exceeded community expectations. Client Context This annual startup festival serves as a celebration of innovation, entrepreneurship, and collaboration. It brings together

To support the growth of Minnesota's innovation ecosystem, Akros Advisory collaborated on a pioneering angel investor activation program designed to recruit and engage diverse participants in early-stage investing. Leveraging strategic outreach and close collaboration with our client, collectively we exceeded recruitment goals and delivered actionable recommendations to scale future efforts. Client Context A statewide initiative to bolster Minnesota’s innovation ecosyste

If you are a DHT founder or expert, check out these events to attend in 2025!

Digital health solutions need a clear value story that connects clinical impact to measurable financial outcomes. This workshop explores how founders and healthcare leaders can define ROI, identify relevant value drivers, and communicate the financial case for adoption to payers, employers, and other buyers.

Selling digital health technology into Medicare requires understanding the priorities, economics, and decision-making processes of Medicare-focused plans. This workshop explores how innovators can align their solutions with payer needs and build a stronger strategy for navigating the Medicare market.

Selling digital health technology to commercial payers requires understanding how plans evaluate solutions, allocate resources, and make purchasing decisions. This workshop explores commercial payer priorities and gives innovators practical guidance for positioning their technology around payer needs and value.

A lot of healthcare startups come to us asking whether or not they should start their own billing company because their clients don't seem to know how to do it or drag their feet on it, or ask for education on how to do it most appropriately. Indeed, there are some benefits to doing so, as it can lead to control and customization, efficient costs, data ownership, and integration with other systems. In terms of control and customization, a billing company created by a startup

As a digital health tech founder, understanding the complexities of market access and pricing is crucial to your product's success. The landscape is dynamic and multifaceted, requiring strategic planning and an in-depth understanding of the healthcare system. Here's a breakdown of the essential components to guide you through this journey, based on insights from Akros Advisory Services. Understanding the Digital Health Tech Landscape Digital Health Technologies (DHT) encompa

Note: This Case Study is based on the workshop that can be found here: https://www.akrosadvisory.com/akademy Table of Contents: I.) Workshop Introduction II.) To Code III.) Not to Code IV.) Which is the right option? I) Workshop Introduction The “To Code or Not to Code” workshop was presented by Demi Radeva, CEO and Chief Strategist of Akros Advisory Services, and Rebecca Lanquist, owner of Horizon Reimbursement Consulting, LLC. The workshop described specific reim

Understanding how payers budget for digital health can help innovators build stronger commercialization strategies. This workshop explores payer financing, budget cycles, funding pathways, and the financial considerations that influence whether and how health plans invest in new digital health solutions.

Disclaimer: The information provided in this document is proprietary and based on publicly available information. It offers independent views and analysis and is intended for informational purposes only. If anyone wishes to use or rely on this information, they should contact us for permission and further details. In digital health technology (DHT) partnerships, return on investment (ROI) is an important metric that all digital health startups need to understand when commun

Disclaimer: The information provided in this article is proprietary and based on publicly available information. It offers independent views and analysis and is intended for informational purposes only. If anyone wishes to use or rely on this information, they should contact us for permission and further details. Digital health technology is revolutionizing healthcare, offering a plethora of opportunities for founders in this space. Telehealth and remote monitoring are g