Entering the U.S. healthcare market requires more than a strong product. It requires understanding how payers evaluate value, how decisions actually get made, and why so many solutions stall before they reach scale.

Expanding into the U.S. healthcare market requires aligning legal structure, compliance readiness, and payer strategy in a way that supports long-term growth. This workshop is designed to help leaders make the foundational decisions that increase credibility with payers, providers, and investors from the outset.

Selling digital health technology to commercial payers requires understanding how plans evaluate solutions, allocate resources, and make purchasing decisions. This workshop explores commercial payer priorities and gives innovators practical guidance for positioning their technology around payer needs and value.

Selling digital health technology into Medicare requires understanding the priorities, economics, and decision-making processes of Medicare-focused plans. This workshop explores how innovators can align their solutions with payer needs and build a stronger strategy for navigating the Medicare market.

A startup's go-to-market strategy can have a direct impact on its future exit opportunities. This workshop explores common healthcare exit paths, what strategic and financial buyers value, and how founders can strengthen revenue, assets, operations, leadership, and positioning to build a more attractive business.

Build a payer sales approach grounded in how plans actually evaluate solutions. Selling to payers is not traditional enterprise sales. It requires understanding how health plans assess value, manage risk, and decide what gets funded.​ This master class is designed for founders and GTM leaders who want a clearer view into payer decision-making and a more disciplined approach to commercialization.

Learn how health plans can look beyond traditional claims analysis to uncover overlooked opportunities for innovation, improve outcomes, and reduce costs—even when claims data captures only part of the patient journey.

Reimbursement strategy can shape how a digital health solution reaches the market. This workshop explores traditional and non-traditional reimbursement pathways, when existing or new codes may make sense, and how founders can evaluate alternative funding models based on their technology and target market.

Digital health solutions need a clear value story that connects clinical impact to measurable financial outcomes. This workshop explores how founders and healthcare leaders can define ROI, identify relevant value drivers, and communicate the financial case for adoption to payers, employers, and other buyers.

Successful HealthTech commercialization requires more than developing a strong product. This workshop connects reimbursement, market access, product strategy, and commercial execution to show founders how to prepare for launch, understand healthcare buyer requirements, and build a practical path from coverage to sustainable revenue.

Enter the U.S. market with a clear, grounded understanding of how it actually works. If you are an international digital health company planning U.S. market entry, this master class is designed specifically for you. In two focused hours, you’ll gain a structured understanding of the U.S. healthcare ecosystem, the stakeholders who influence decisions, and the realities that shape market entry for digital health companies.​

Understanding how payers budget for digital health can help innovators build stronger commercialization strategies. This workshop explores payer financing, budget cycles, funding pathways, and the financial considerations that influence whether and how health plans invest in new digital health solutions.

Clinical outcomes can create interest, but payer adoption depends on a credible financial case. This workshop explores how payers define and calculate ROI, which outcomes carry the most financial value, and how digital health companies can translate clinical impact into a business case that supports purchasing decisions.

Medicaid presents a complex market for digital health companies because priorities, purchasing processes, and stakeholders vary across states and plans. This workshop explores how innovators can navigate the Medicaid landscape, understand buyer needs, and build a more effective strategy for gaining payer adoption.