Startups
Prove product-market fit. Close your first contract.
Scale what works.
HOW WE HELP
Go-To-Market & Buyer Strategy
Value Story & Commercial Readiness
Sales Execution & Market Testing
Pilot Design & Contract Conversion
Buyer Relationship & Growth
Commercialization Systems & Scale
We help startups turn promising solutions into buyer-approved businesses.
We work with founders to turn strong products into solutions that buyers can evaluate, adopt, and scale. That means getting clear on who to sell to, how to position your value in terms they care about, and what it takes to move from early interest to real contracts.
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From shaping your go-to-market strategy to supporting live buyer conversations, we help you navigate the full path from first meeting to long-term partnership.
BUYER TYPES WE HELP YOU SCALE WITH
Medicaid
Medicare / Medicare Advantage
Commercial Payers
Self-Funded Employers
Accountable Care Organizations
Health Systems / Providers
TPAs
MGUs
PACE
What We Do
GTM Strategy & Market Positioning
We translate your solution into something payers, health systems, and others can understand, evaluate, and buy.
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ICP definition across HealthTech buyers
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Market positioning and competitive benchmarking
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Value proposition tied to cost, quality, and utilization
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Reimbursement and pricing strategy
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Buyer pathway mapping
Messaging, Narrative & Sales Assets
HealthTech solutions are sold when the narrative is sharp and successfully translates clinical evidence into buyer-native language. We bridge that gap.
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Payer-specific messaging frameworks
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Narrative development grounded in outcomes and ROI
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Sales collateral (decks, one-pagers, outreach, KPI sheets)
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Website and brand alignment for payer audiences
Commercialization Execution
We build and test your commercialization strategy.
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Outbound strategy, messaging tests, and CRM execution
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Warm intros and meeting support where appropriate
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Live iteration based on real payer feedback
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Conference strategy and visibility planning
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Hands-on support in payer calls, demos, and negotiations
Pilot Design & Contract Conversion
We help you turn pilots into long-term contracts by aligning on KPIs, workflows, and renewal criteria.
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Pilot structure aligned to payer success metrics
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KPI definition tied to renewal and expansion
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Workflow and stakeholder alignment
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QBR and renewal readiness planning
Relationship & Experience Management
Winning the contract is just the beginning. This offerings is for after the contract is signed to maintain and grow the relationship with your buyer.
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Relationship management and communication cadence
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Performance tracking and reporting
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Utilization lift strategies
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Expansion and renewal support
Virtual Learning
Most founders are forced to learn the market through trial and error. We eliminate that guesswork with our Akademy courses.​
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Deep dives into how buyers actually make decisions
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Frameworks for reimbursement, pilots, and contracting
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Actionable templates and tools you can use immediately
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Expert-led sessions grounded in real-world experience
Ways to Work With Us
Want to learn more about our startup offerings?
A collaborative diagnostic that pinpoints the gaps in your go-to-market strategy - from ICP and value proposition to evidence, pricing, and contracting readiness. You leave with a clear, prioritized roadmap to strengthen what matters most.
A hands-on commercialization partnership where we co-create, test, and iterate your go-to-market strategy in real-time. We combine strategy, execution, and buyer-side advisory to de-risk your path to market and establish product-market fit.
A post-contract execution function that ensures your solution becomes indispensable to buyers. We manage implementation, activation, utilization, performance reporting, and renewal readiness, so pilots convert to long-term contracts.
Learn With Akros, in the Format That Fits Your Moment.
The Akademy is a curated set of expert-led master classes for founders and go-to-market leaders who want to engage U.S. payers with clarity, credibility, and confidence, without spending years learning through trial and error.
Whether you’re building foundational clarity or preparing for a specific payer conversation, Akros offers multiple ways to engage. Each format is designed to meet teams where they are, without sacrificing rigor or relevance.
PODCAST
You Can’t Escape the Economics: The Role of AI in Value-Based Care with Rachael Jones
FEATURED ARTICLE
