Get expert answers to your payer questions in minutes.
Book a one-on-one session with Demi Radeva, who has helped 35+ HealthTech companies secure $71M+ in payer contracts. You'll leave with specific next steps, in writing.
One question. One expert. A clear plan.
Choose the session length that fits what you need to work through.
What We Answer
Best questions for a 30-minute session
Focused questions where expert judgment gives you a quick, clear answer.
​
-
Should we start with Medicaid, Medicare Advantage, commercial plans, or another buyer?
-
Which payer roles should we be talking to, and who actually makes the buying decision?
-
Our payer pilot stalled. What usually causes that, and how do we restart it?
-
Is a pilot, a value-based contract, or a per-member-per-month model the right first deal for us?
-
Which payer quality measures or priorities does our solution support most directly?
-
What should we expect in a payer's first meeting, and how should we prepare?
Best questions for a 60-minute deep dive
Bigger questions that call for reviewing your materials or planning several steps ahead.
​
-
Can you review our pitch deck and tell us what a health plan will push back on?
-
Is our ROI model credible to a payer, and what would make it stronger?
-
Which payers should we target first, and in what order?
-
How should we price and structure our first payer contract?
-
We have a payer meeting coming up. Can you help us prepare our story and answers to likely objections?
-
What should our payer go-to-market plan look like over the next 6 to 12 months?
Who You'll Meet
Demi Radeva, MSc
Former Director of Strategy & Business Development, UnitedHealthcare
Demi spent a decade inside UnitedHealthcare and Optum working across Medicaid, Medicare, and commercial health plans, so she knows how payers evaluate new solutions because she's been on the inside. Since founding Akros Advisory, she has helped 50+ startups secure funding, land payer contracts, and build sustainable go-to-market strategies.​
Frequently Asked Questions
Our expertise spans payers, employers, and intermediaries.
Our work spans the full ecosystem that influences healthcare purchasing decisions. We bring deep, hands-on experience working with health plans across Medicare, Medicaid, and commercial lines, while also advising employers and the intermediaries that shape access, benefits, and buying pathways.
This cross-stakeholder perspective allows us to help companies navigate not just payer strategy in isolation, but the real-world dynamics between payers, employers, and partners that ultimately determine whether solutions scale.
Medicaid
Medicare
Commercial
Self-Funded Employers
TPAs
MGUs
PACE
"The Akros team has the latest pulse on the payer market and connections needed for success... I highly recommend working with the Akros team if you are interested in landing payer sales."
Innovation and Success:
Why Our Clients Choose Akros
Our approach is collaborative, transparent, and results-driven. We know that your solution is about changing lives, and we want to help you do that faster.
Founder & CEO, Behavioral Health Platform Solution
Ready to clarify your payer strategy?
Choose the session length that fits what you need to work through.