Execution-focused business development, tested in the real world.
BD-in-a-Box is our flagship commercialization partnership for founders who want real payer traction rather than theoretical strategy.
BD-in-a-Box is designed for founder-led sales. You remain at the helm, while we act as your proactive commercialization partner who guides, prepares, supports, and executes alongside you.
We help you de-risk your commercialization pathway and build out your data room at the same time.
We help shape your value plan, refine your collateral, and co-develop a go-to-market strategy that matches payer expectations. Throughout the engagement, we also help you build and organize the materials that investors and partners want to see.
How We Help
This engagement typically spans six to twelve months, long enough to generate validated learning, strengthen your evidence and messaging, and turn early interest into real movement.
The outcome is clarity, traction, and a repeatable strategy for securing payer conversations, pilots, and contracts. Each workstream is a controlled experiment to validate ICP, messaging, pricing, evidence, and payer-market fit.
Strategic Foundation & Message Clarity
Full PMF audit, payer ICP refinement, value prop restructuring, and narrative tightening with a clear monthly learning agenda.
LinkedIn Execution
Company LinkedIn management plus profile optimization to build credibility with ICPs and test narratives via public forum.
Conference Strategy
& Attendance
One prioritized conference with positioning guidance, pre-show outreach, targeting + scheduling, onsite meeting prep + scripts.
Meetings With Industry Contacts
Warm introductions where appropriate, meeting prep, follow-ups, and next-step guidance.
Advisor / Fractional BD
One dedicated BD advisor plus light SDR support for PMF sales motion, messaging iteration, and weekly deal strategy.
Playbook & Collateral Development
Creation or refinement of 5 payer-ready assets (1-pager, updated deck, outreach copy, KPI sheet, GTM playbook) to test and sharpen your value story.
Outbound Email & CRM Execution
Targeted payer outreach with early A/B tests, inbox monitoring, and monthly CRM cleanup to validate resonance and conversion drivers.
Website Design
& Copywriting
Brand-aligned refinements and a full website redesign that covers new messaging, refreshed visuals, and end-to-end build.
Expert Support in Payer
or Client Meetings
Attend high-priority payer calls, demos, procurement meetings, and pricing conversations.
Our expertise spans payers, employers, and intermediaries.
Our work spans the full ecosystem that influences healthcare purchasing decisions. We bring deep, hands-on experience working with health plans across Medicare, Medicaid, and commercial lines, while also advising employers and the intermediaries that shape access, benefits, and buying pathways.
This cross-stakeholder perspective allows us to help companies navigate not just payer strategy in isolation, but the real-world dynamics between payers, employers, and partners that ultimately determine whether solutions scale.
Medicaid
Medicare
Commercial
Self-Funded Employers
TPAs
MGUs
PACE
BD-in-a-Box is a payer-market fit engine that helps you validate the elements that matter most: ICPs, pricing, value story, messaging, evidence, and the end-to-end payer GTM path.
​​
Our approach integrates principles from lean startup and the Product Development Process (PDP) methodology, allowing us to move quickly, learn rapidly, and refine your strategy with real buyer signals.
Thanks to Akros’ strategic support, we launched a lead gen campaign to ACOs that hit a 20% open rate, our highest ever.
The messaging they helped craft resonated instantly, with one prospect opening the email seven times.
Head of Marketing, SDOH Solution
Ready to get started? Connect with us today.
Minneapolis, Minnesota, United States
