Learn what payers buy
before you try to sell to them.
Selling into the U.S. healthcare system, and especially to health plans, requires a different kind of preparation.​ Strong products stall not because they lack value, but because that value is never framed in a way payers can evaluate, fund, or operationalize.
The Akademy exists to close that gap.​
Expert-led courses designed to help founders and GTM leaders understand how payers evaluate solutions, structure decisions, and move from interest to action. Built for teams who want durable insight they can return to as their strategy evolves.
Time-bound on-demand and live sessions that tackle a specific payer challenge, from HEDIS and Stars to ROI and pilot design. Ideal for teams looking to sharpen thinking around a near-term decision or upcoming conversation.
"The experts have turned their decades of experience into an enlightening course that saved me months, if not years, of stumbling my way to success."
Andrew DeLeeuw IV, MBA, President & CEO of DOCSI
The Akademy exists to help you approach payer conversations with more clarity, alignment, and confidence from the start.
And that's why we're:
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Built by former payer-side operators
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Grounded in real payer decision-making
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Designed for founders under commercial pressure
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Reusable and referenceable as your strategy evolves
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Connected directly to Akros Advisory offerings for when you’re ready to go deeper​
Explore the Master Classes
Selling Digital Health Solutions to Payers
A Practical Guide to Payer Commercialization
Build a payer sales approach grounded in how plans actually evaluate solutions.
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Selling to payers is not traditional enterprise sales. It requires understanding how health plans assess value, manage risk, and decide what gets funded.
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This master class, led by Akros experts Demi Radeva and Steve Weissblum, is designed for founders and GTM leaders who want a clearer view into payer decision-making and a more disciplined approach to commercialization.
Navigating the U.S. Healthcare Market
For International Digital Health Companies
Enter the U.S. market with a clear, grounded understanding of how it actually works.
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If you are an international digital health company planning U.S. market entry, this master class is designed specifically for you. In two focused hours, you’ll gain a structured understanding of the U.S. healthcare ecosystem, the stakeholders who influence decisions, and the realities that shape market entry for digital health companies.
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This course is designed to help you move beyond surface-level understanding and prepare for informed, strategic engagement.
Free, On-Demand
GTM-Focused Sessions
Our recorded workshops offer practical, topic-specific guidance drawn directly from Akros’ advisory work. These sessions focus on common payer challenges, such as quality metrics, ROI framing, pilot design, and contracting considerations.
Available on-demand, the workshops provide a way to explore Akros’ thinking and approach at your own pace. They are designed to be useful references, whether you are preparing for a payer conversation or pressure-testing your strategy.
"The knowledge and skills I have been taught through these classes has saved me months of inefficient action and have helped me refine my business model in critical ways."
How the Akademy Fits Into the Akros Ecosystem
Akros Akademy is designed as a first step, not a one-off product.
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Many teams:
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Start with Akademy
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Identify gaps or risks in their payer approach
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Engage advisory support once timing and funding align
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A portion of Akademy tuition may be applied toward future advisory engagements.
Maurice E. Hicks Jr., MD, MBA, Founder of Vertex Medical Solutions
Ready to Get Started?
Explore the master classes to build your foundation, or learn more about our advisory services when you’re ready for a deeper partnership.
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For teams that are ready for more hands-on, tailored support, our advisory work offers high-touch engagements focused on payer readiness, go-to-market strategy, and commercialization execution.