Learn what payers buy
before you try to sell to them.
Selling into the U.S. healthcare system, and especially to health plans, requires a different kind of preparation.​ Strong products stall not because they lack value, but because that value is never framed in a way payers can evaluate, fund, or operationalize.
The Akademy exists to close that gap.​
Learn With Akros, in the Format That Fits Your Moment
The Akademy is a curated set of expert-led master classes for founders and go-to-market leaders who want to engage U.S. payers with clarity, credibility, and confidence, without spending years learning through trial and error.
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Whether you’re building foundational clarity or preparing for a specific payer conversation, Akros offers multiple ways to engage. Each format is designed to meet teams where they are, without sacrificing rigor or relevance.
Expert-led courses designed to help founders and GTM leaders understand how payers evaluate solutions, structure decisions, and move from interest to action. Built for teams who want durable insight they can return to as their strategy evolves.
Time-bound on-demand and live sessions that tackle a specific payer challenge, from HEDIS and Stars to ROI and pilot design. Ideal for teams looking to sharpen thinking around a near-term decision or upcoming conversation.
Conversations with payer leaders, founders, and operators offering varied perspectives on what works inside the U.S. healthcare system. Each episode explores how different stakeholders think, decide, and define value.
"The experts have turned their decades of experience into an enlightening course that saved me months, if not years, of stumbling my way to success."
Andrew DeLeeuw IV, MBA, President & CEO of DOCSI
The Akademy exists to help you approach payer conversations with more clarity, alignment, and confidence from the start.
And that's why we're:
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Built by former payer-side operators
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Grounded in real payer decision-making
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Designed for founders under commercial pressure
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Reusable and referenceable as your strategy evolves
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Connected directly to Akros Advisory offerings for when you’re ready to go deeper​
Explore the Master Classes
Selling Digital Health Solutions to Payers
A Practical Guide to Payer Commercialization
Build a payer sales approach grounded in how plans actually evaluate solutions.
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Selling to payers is not traditional enterprise sales. It requires understanding how health plans assess value, manage risk, and decide what gets funded.
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This master class, led by Akros experts Demi Radeva and Steve Weissblum, is designed for founders and GTM leaders who want a clearer view into payer decision-making and a more disciplined approach to commercialization.
Navigating the U.S. Healthcare Market
For International Digital Health Companies
Enter the U.S. market with a clear, grounded understanding of how it actually works.
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If you are an international digital health company planning U.S. market entry, this master class is designed specifically for you. In two focused hours, you’ll gain a structured understanding of the U.S. healthcare ecosystem, the stakeholders who influence decisions, and the realities that shape market entry for digital health companies.
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This course is designed to help you move beyond surface-level understanding and prepare for informed, strategic engagement.
Inside Payer Innovation: How Digital Health Gets Adopted
with Demi Radeva
The Akros Advantage
The Akros Advantage podcast brings together voices from across the healthcare ecosystem to explore how decisions are actually made in practice. Episodes feature payer leaders, founders, and operators sharing candid perspectives on commercialization, reimbursement, and the realities of navigating the U.S. healthcare system.
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Rather than focusing on trends or hype, the conversations center on how different stakeholders evaluate value, manage risk, and make tradeoffs. The result is a set of perspectives that help founders understand not just what works, but why.
Free, On-Demand
Payer-Focused Sessions
Our recorded workshops offer practical, topic-specific guidance drawn directly from Akros’ advisory work. These sessions focus on common payer challenges, such as quality metrics, ROI framing, pilot design, and contracting considerations.
Available on-demand, the workshops provide a way to explore Akros’ thinking and approach at your own pace. They are designed to be useful references, whether you are preparing for a payer conversation or pressure-testing your strategy.
The Big Beautiful Bill: What HR 1 Really Means for Medicaid in 2026
HR 1 (often referred to as “The One Big Beautiful Bill”) introduces the most significant changes to Medicaid eligibility and verification requirements in more than a decade. In this session, Demi Radeva and Siran Cao break down what HR 1 actually changes, why verification is the central risk, and what Medicaid plans, states, and vendors need to build now to avoid unnecessary disenrollment and operational disruption.
The ROI Reality Check: What Payers Actually Pay For (and Why)
Clinical results may open the door, but ROI closes the deal. In this one-hour session, Akros CEO Demi Radeva and Momentum Actuary founder Clem Foltz unpack how payers define, calculate, and act on “value." You’ll learn how to translate clinical impact into payer-aligned outcomes, position your solution within real-world budget constraints, and frame your data in a way that resonates with CFOs and contracting teams alike.
Selling DHT to Medicaid
Selling to Medicaid isn’t just about having a great product — it’s about understanding the payers, navigating procurement processes, and proving your value proposition within a system designed for cost control and risk management. This session is designed for founders, operators, and growth-stage leaders looking to secure Medicaid contracts, optimize pricing, and avoid common pitfalls when selling to Managed Care Organizations (MCOs).​
Coverage to Cash Flow: Commercialization for HealthTech
Learn how to navigate the full commercialization journey in health tech from proving value and pricing effectively to securing reimbursement. This workshop provides a practical roadmap with benchmarks for time, cost, and deliverables, giving founders a clear picture of what it takes to move from early pilots to scalable, reimbursable adoption.
Selling to Commercial Payers
This Akros Advisory workshop provides an overview of the payer market and begins with an introduction of Tiffany Martin's expertise. Tiffany discusses what commercial payers prioritize, how their decision-making processes differ from other types of payers, and common misconceptions faced by digital health companies.
"The knowledge and skills I have been taught through these classes has saved me months of inefficient action and have helped me refine my business model in critical ways."
Maurice E. Hicks Jr., MD, MBA, Founder of Vertex Medical Solutions
How the Akademy Fits Into the Akros Ecosystem
Akros Akademy is designed as a first step, not a one-off product.
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Many teams:
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Start with Akademy
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Identify gaps or risks in their payer approach
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Engage advisory support once timing and funding align
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A portion of Akademy tuition may be applied toward future advisory engagements.
Ready to Get Started?
Explore the master classes to build your foundation, or learn more about our advisory services when you’re ready for a deeper partnership.
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For teams that are ready for more hands-on, tailored support, our advisory work offers high-touch engagements focused on payer readiness, go-to-market strategy, and commercialization execution.