top of page
Practical webinars for HealthTech founders and health plan leaders
Expert-led conversations on reimbursement, commercialization, payer strategy, healthcare innovation, and the trends shaping the market.



A Case Study for Health Plan Leaders: Reframing Women’s Health as a Value Strategy
Learn how health plans can look beyond traditional claims analysis to uncover overlooked opportunities for innovation, improve outcomes, and reduce costs—even when claims data captures only part of the patient journey.


SDOH Then and Now: Building a GTM Strategy That Works
Learn how SDOH companies can build a stronger go-to-market strategy by choosing the right buyer, aligning with real healthcare workflows, identifying funding pathways, and proving measurable outcomes and ROI.


Food Is Medicine: The Latest Scoop on Policy, Evidence, and How to Choose the Right Partner
Learn how health plans can build scalable Food Is Medicine programs by matching interventions to member needs, integrating accountable delivery partners, and using measurable outcomes to demonstrate clinical and financial value.


Navigating Regulatory Uncertainty: U.S. GTM Strategy and Legal Structure for International HealthTech Founders
Expanding into the U.S. healthcare market requires aligning legal structure, compliance readiness, and payer strategy in a way that supports long-term growth. This workshop is designed to help leaders make the foundational decisions that increase credibility with payers, providers, and investors from the outset.


The New ERISA Risk: What Self-Funded Employers Can Do to Protect Themselves
ERISA creates both opportunities and complexity for healthcare organizations serving self-funded employers. This webinar breaks down how ERISA shapes plan design, financial risk, and decision-making, and what healthcare leaders need to understand when working with employer-sponsored health plans.


To Code or Not To Code
Reimbursement strategy can shape how a digital health solution reaches the market. This workshop explores traditional and non-traditional reimbursement pathways, when existing or new codes may make sense, and how founders can evaluate alternative funding models based on their technology and target market.


Winning with Quality: How HEDIS & Stars Drive Payer Decisions
Quality performance has a direct impact on health plan outcomes, member experience, and financial performance. This webinar explores how health plans can strengthen quality strategy, align investments with measurable goals, and use data and cross-functional collaboration to drive sustainable improvement.


The Big Beautiful Bill: What HR 1 Really Means for Medicaid in 2026
Policy changes from the One Big Beautiful Bill could reshape how families access critical safety net benefits, creating new challenges for health plans to address administrative barriers, coverage gaps, and the financial factors that influence member health.


The ROI Reality Check: What Payers Actually Pay For and Why
Clinical outcomes can create interest, but payer adoption depends on a credible financial case. This workshop explores how payers define and calculate ROI, which outcomes carry the most financial value, and how digital health companies can translate clinical impact into a business case that supports purchasing decisions.


Coverage to Cash Flow: Commercialization for HealthTech
Successful HealthTech commercialization requires more than developing a strong product. This workshop connects reimbursement, market access, product strategy, and commercial execution to show founders how to prepare for launch, understand healthcare buyer requirements, and build a practical path from coverage to sustainable revenue.


Healthcare Startup Exit Strategies 101
A startup's go-to-market strategy can have a direct impact on its future exit opportunities. This workshop explores common healthcare exit paths, what strategic and financial buyers value, and how founders can strengthen revenue, assets, operations, leadership, and positioning to build a more attractive business.


Selling Digital Health Technology to Medicaid
Medicaid presents a complex market for digital health companies because priorities, purchasing processes, and stakeholders vary across states and plans. This workshop explores how innovators can navigate the Medicaid landscape, understand buyer needs, and build a more effective strategy for gaining payer adoption.


Return on Investment for Digital Health Technology
Digital health solutions need a clear value story that connects clinical impact to measurable financial outcomes. This workshop explores how founders and healthcare leaders can define ROI, identify relevant value drivers, and communicate the financial case for adoption to payers, employers, and other buyers.


Selling Digital Health Technology to Medicare Payers
Selling digital health technology into Medicare requires understanding the priorities, economics, and decision-making processes of Medicare-focused plans. This workshop explores how innovators can align their solutions with payer needs and build a stronger strategy for navigating the Medicare market.


Selling Digital Health Technology to Commercial Payers
Selling digital health technology to commercial payers requires understanding how plans evaluate solutions, allocate resources, and make purchasing decisions. This workshop explores commercial payer priorities and gives innovators practical guidance for positioning their technology around payer needs and value.


Payer Financing of Digital Health Technology
Understanding how payers budget for digital health can help innovators build stronger commercialization strategies. This workshop explores payer financing, budget cycles, funding pathways, and the financial considerations that influence whether and how health plans invest in new digital health solutions.
bottom of page