top of page
Exclusive Akros insights on the latest payer trends
The payer landscape is full of rocky, complex terrain. Don't take a hike, fly high with Akros. Reading Akros insights on healthcare reimbursement, regulations, and payer trends makes navigating the payer space easier.
The Akros Advantage: Payer Insights Delivered Straight to Your Inbox
Don’t miss what’s next in healthtech. Subscribe to the Akros Advantage for fresh payer insights, upcoming events, practical tools to help your solution scale, and more from the Akros team.


What Happens When Health Insurers Report Less Often? Rethinking Short-Termism in a Long-Term Industry
What happens when health insurers report less often? When President Trump revived his call for U.S. companies to move from quarterly to biannual earnings reporting, the headlines practically wrote themselves. Wall Street worried that fewer updates would make the markets less transparent. Others cheered at the thought of freeing executives from the tyranny of the ninety-day countdown. But in healthcare, and especially among publicly traded insurers like UnitedHealth Group, Hu
Demi Radeva, MSc
1 day ago7 min read


Inside Payer Innovation: What I Heard Behind Closed Doors at HLTH
By the third day of HLTH in Las Vegas, I realized something that’s hard to admit out loud. Payers aren’t allergic to innovation. They’ve just outgrown the hype. In my conversations with leaders from Humana, UPMC, Avalon, and HealthWorks, the tone felt different from the scripted, panel-stage optimism that fills the expo hall. Gone were the catchphrases about “meeting members where they are” or “harnessing the power of AI.” Behind closed doors, the tone was sharper, more disc
Demi Radeva, MSc
Nov 177 min read


Pricing Strategy in Digital Health: Competing, Surviving, and Creating Value
Authors: Demi Radeva, Clem Foltz Pricing healthcare technology isn’t just about covering costs or chasing growth. Beneath the spreadsheets and projections, it’s really a question of credibility. For payers and managed care organizations (MCOs), every vendor pitch is scrutinized through the lens of medical loss ratios (MLR), total cost of care, and quality outcomes. If your pricing model doesn’t align with that world, you’ll struggle to gain traction, no matter how brilliant y
Demi Radeva, MSc
Nov 36 min read


AI-in-the-Loop and the Next Chapter of Payer Performance
By Akros Advisory in collaboration with HTEC Group The New Frontier for Payers At HLTH 2025, Akros Advisory and HTEC Group convened two closed-door lunches for payer, provider, and technology leaders. One explored Pain Points to Performance ; the other unpacked AI, Quality, and Care Management. Across both rooms, the message was clear: Payers are no longer just financial intermediaries. They are becoming system designers. This shift requires a new mindset. Technology isn’t ju
Demi Radeva, MSc
Oct 314 min read


Beyond Billing Codes: How Startups Are Winning with Payer Programmatic Spend
In the early days of any digital health launch, there’s a question that hovers in every investor meeting and payer conversation: How will this be paid for? Traditional reimbursement pathways often don’t exist for novel solutions—no billing code, no defined payment mechanism, no clear precedent. But that doesn’t mean there’s no path forward. Increasingly, startups are plugging into payer programmatic spend : discretionary budgets allocated to priority areas like maternal healt
Demi Radeva, MSc
Oct 134 min read


Payer vs. Payor: Which Term You Should Use and Why It Matters
In healthcare, choosing between “payer” and “payor” goes beyond your preference of vowel. At first glance, they seem completely...
Ana Castano
Sep 82 min read


Cracking the Code: How Digital Startups Can Successfully Engage Medicaid Populations
83M Americans. A $918B Opportunity. Are You Building for It? For startups, this is a costly opportunity to deliver scalable, high-impact...
Juliana Garcia
Sep 15 min read


What It Really Takes to IPO in Digital Health: Lessons from Hinge and Omada
In today’s tough funding climate, only a handful of digital health companies are making it to the public markets. Among them, Hinge...
Demi Radeva, MSc
Jul 72 min read


Be Willing to Rethink the Model: Tech-Enabled or Tech-Driven?
One of the most important (and most uncomfortable) questions a healthcare founder can ask is this: Are we a services company using tech...
Demi Radeva, MSc
Jun 233 min read


Don’t Automate a Broken Process—Fix It First
We all want leverage. We’re all looking for the next tool, the next integration, the next AI plugin that’s finally going to unlock...
Demi Radeva, MSc
Jun 92 min read


How Startups Can Fight the "Point Solution Fatigue" Argument
Since “point solution fatigue” is now the go-to excuse for rejection, startups need to proactively counter it. Read to find out how. ...
Demi Radeva, MSc
May 262 min read


"What I Wish I Had in an Accelerator" - A Founder's Perspective
When I joined my first startup accelerator, I thought I was getting a blueprint for success—access to top investors, world-class...
Demi Radeva, MSc
May 123 min read


Why Non-Profits May Spin Off For-Profit Entities—and How to Do It Right
In today's evolving landscape, non-profits are increasingly recognizing the value of incorporating for-profit structures into their...
Demi Radeva, MSc
Apr 282 min read


Designing Effective Reports for Payer Executives
When it comes to payer executive leadership, reports aren’t just about presenting data—they’re about driving decisions. Yet, many...
Demi Radeva, MSc
Apr 143 min read


What Startups Really Need from Accelerators—A Curriculum Designed for Impact
For many startups, joining an accelerator feels like a golden ticket—access to mentors, investors, and a structured program that promises...
Demi Radeva, MSc
Mar 313 min read


Designing Effective Dashboards for Payer Executives
Payer executives rely on dashboards to track performance, identify issues, and drive strategic decisions in real time. Yet, many...
Demi Radeva, MSc
Mar 172 min read


Unlocking Growth: The Power of Shared Capabilities Between Non-Profits & For-Profit Entities
For non-profits considering a for-profit spin-off, one of the biggest strategic advantages is the ability to leverage shared capabilities...
Demi Radeva, MSc
Mar 33 min read


PACE: The Innovative Reimbursement Model Transforming Senior Care Affordability
As the population of adults aged 65 and older continues to grow, the demand for cost-effective, high-quality senior care has never been...
Demi Radeva, MSc
Feb 32 min read


"An innovation in reimbursement that gets me excited? PACE."
I often get asked, “What’s an innovation in healthcare reimbursement that you’re genuinely excited about?” For me, the answer is simple:...
Demi Radeva, MSc
Feb 32 min read
Developing a Go-to-Market Strategy for a Virtual Triage Tool
To help a digital health startup scale its virtual triage tool in the U.S. market, Akros Advisory delivered a comprehensive GTM playbook....
Demi Radeva, MSc
Feb 33 min read
bottom of page
