top of page
Bridge the gap between a strong product and a payer-ready strategy.
Our Readiness Assessment turns your internal strategy into an external advantage by pressure-testing your company across the same dimensions payers use to evaluate vendors.
Most digital health teams have a great product story, but not a payer story.
We help you identify the payers you should sell to, and refine your solution narrative to close the deal.
Through a structured five-session process, we identify your commercialization strengths, uncover the gaps holding you back, and translate those findings into a clear roadmap toward payer contracting readiness.
The Readiness Assessment is a five-session strategic diagnostic tool designed for healthtech companies preparing to enter, expand, or accelerate in the U.S. payer market.
Our team conducts a deep-dive analysis across several domains of payer readiness. We score each one and benchmark your organization against real-world payer standards.
​
The assessment reveals how close you are to “contract-ready," and what to prioritize next to get there.
What's Included
Breaking into the payer system isn’t just about having clinical evidence. It’s about knowing how to translate that evidence into payer value.
Our Readiness Assessment replaces guesswork with precision, giving you the clarity, confidence, and credibility to approach payers strategically and win faster.
A Payer Readiness Scorecard
A visual snapshot of where you stand today and where to focus next​.
Messaging & Narrative Alignment
A refined and aligned narrative for target payers.
Identified Top 3-5 ICPs and Top 3 Buyer Personas
Narrowed down list of top payers to prioritize, and what buyer personas to reach out to within those organization types.
Market & Competitive Benchmarking
Insights drawn from top competitors and payer-facing healthtech companies.
Execution-Ready Recommendations
Clear actions leading into your GTM Playbook or BD-in-a-Box phase.
Our expertise spans payers, employers, and intermediaries.
Our work spans the full ecosystem that influences healthcare purchasing decisions. We bring deep, hands-on experience working with health plans across Medicare, Medicaid, and commercial lines, while also advising employers and the intermediaries that shape access, benefits, and buying pathways.
This cross-stakeholder perspective allows us to help companies navigate not just payer strategy in isolation, but the real-world dynamics between payers, employers, and partners that ultimately determine whether solutions scale.
Medicaid
Medicare
Commercial
Self-Funded Employers
TPAs
MGUs
PACE
"We need this assessment not just for strategy, but to lay out the how. How do we go from here to there? What's next for the website, the product, marketing, and the roadmap?
This gives us the clarity we need."
Dr. Davetta Hammond, Founder & CEO of Virent Health
Ready to get started? Connect with us today.
Minneapolis, Minnesota, United States
bottom of page