Fast-Track Your Payer Strategy with Our Readiness Assessments
Hone in your payer-focused messaging and receive a clear payer strategy while you're at it.
Whether you’re preparing for your first payer conversation or refining your sales strategy, our readiness assessment sessions are designed to eliminate guesswork and accelerate your go-to-market success.
3 Sessions
Validate Your Strategy,
and Refine Your Payer Sales Approach
Our 3-session deep-dive delivers critical insights into your market alignment, sales strategy, and contracting risks.
You'll receive a gap analysis summary, refined sales approach, expert referrals, and an actionable roadmap to bring your solution to the next level.
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The Outcome: A clear-eyed view of your payer readiness—and what to do next to strengthen it.
Business & Market Readiness
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Assess market positioning, ideal customer profile, and ROI evidence
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Review your product demo and collateral
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Identify gaps that block payer interest
60 min
Sales & Contracting Readiness
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Evaluate your pricing model and procurement strategy
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Diagnose barriers to contracting success
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Get actionable feedback to improve traction
60 min
Strategic Recommendations & Next Steps
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Receive a tailored roadmap for commercial readiness
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Get expert referrals to legal, sales, and compliance specialists
60 min
5 Sessions
Data-backed strategy and refined messaging to power your next phase of growth
Our 5-session GTM readiness assessment is ideal for companies preparing to engage payers, raise funding, or formalize commercialization strategy. We focus on honing your payer-focused messaging using a data-driven approach. In addition to all deliverables in the 3-session assessment, you'll receive clear brand and messaging copy and access to a custom-built knowledge base on your solution.
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The Outcome: A bulletproof strategy for payer engagement, pricing, messaging, and contracting—ready for launch or investment.
Sales Pipeline & Pricing Strategy
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Examine pricing models and sales funnel fit
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Eliminate blockers in your go-to-market execution
60 min
Contracting Readiness & Risk Mitigation
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Uncover negotiation levers and contracting risks
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Strengthen your compliance and legal posture
60 min
Market Positioning & Competitive Benchmarking
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Analyze 100 competitors and payer-built alternatives
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Identify true differentiators for payer value
360 min
Customer Insights & Messaging
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Decode payer decision-making logic
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Refine your value proposition and narrative
360 min
Commercialization Roadmap & Deliverables
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Get a tactical plan for payer adoption
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Leave with expert connections and next-step clarity
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Live‑built website sections, decks, or video scripts
360 min
