Navigating the U.S. Healthcare Market
Enter the U.S. market with a clear, grounded understanding of how it actually works. If you are an international digital health company planning to enter the U.S. market, this master class is designed specifically for you.
You’ll gain a structured understanding of the U.S. healthcare ecosystem, the stakeholders who influence decisions, and the realities that shape market entry for digital health companies. The goal is not to turn you into a U.S. healthcare expert overnight, but to help you approach the market with clarity, credibility, and informed judgment.
This master class is designed to move teams beyond surface-level understanding and prepare them for more strategic, productive engagement.
4 Modules
Learn the fundamentals of selling into the U.S. healthcare payer system
Experience Level
Designed for early-stage founding teams planning to sell to payers in 6-12 months
Completion Time
Complete entire course in approximately 2 Hours (activity time not included)
Flexible Pace
Go through each module on-demand, at your own pace
About
Across four modules, you’ll explore how the U.S. healthcare system actually functions in practice and what that means for digital health companies entering the market.
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You’ll learn:
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The U.S. Healthcare System
How payers, providers, policymakers, and regulators interact, where power sits, and how digital health solutions realistically fit into the ecosystem.
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Regulatory Essentials
Practical context on HIPAA, FDA pathways, and compliance considerations that directly affect commercialization and market entry decisions.
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Key Stakeholders & Influence
Who shapes decisions, how incentives differ across stakeholders, and what engagement looks like in real-world settings.
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Market Entry Strategies
Examples of digital health companies that achieved early traction in the U.S. and what differentiated their approach.
Across 4 modules, you'll learn the fundamentals of entering the U.S. healthcare market as an international company.
Module I: Intro to the U.S. Healthcare System
​A clear overview of the ecosystem, key stakeholders, and how decisions are made across payers, providers, and regulators.
40 Min Video
Module II: Regulations & Legal Considerations
An applied look at compliance expectations and why regulatory awareness matters for go-to-market strategy.
22 Min Video
Module III: The Digital Health Landscape
Case studies highlighting product-market fit, positioning choices, and common barriers to entry.
27 Min Video
Module IV: Challenges & Opportunities​
How international companies can navigate complexity, avoid common missteps, and position themselves for sustainable growth.
22 Min Video
Why This Master Class Exists
Entering the U.S. healthcare market without clarity around incentives, power structures, and constraints introduces avoidable risk. Many international teams underestimate how different the U.S. system is until they are already deep into unproductive conversations.
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This master class helps international teams:
I
Diagnose
Focus on the right stakeholders early.
II
Strategize
Avoid common market entry missteps.
III
Execute
Enter conversations with greater credibility.
IV
Scale
Shorten the path to meaningful traction.
"The experts have turned their decades of experience into an enlightening course that saved me months, if not years, of stumbling my way to success."
Andrew DeLeeuw IV, MBA, President & CEO of DOCSI
Meet The Expert
Kateyln Kostakis, MPH
Master of Public Health, Yale University
Katelyn has a strong passion for designing programs and solutions to improve health outcomes across populations.
She has a comprehensive understanding of the many intersections between health and external factors including society, culture, and other social determinants of health.
She strives to address and advance health equity and promote accessible, quality care through her work in public health.