About
A reimbursement code can support market access, but it is not the right or only path for every health technology. Choosing too early without considering evidence, timing, geography, and business model can create unnecessary cost and delay. This workshop breaks down coding, coverage, and payment while comparing traditional and alternative reimbursement pathways. Participants will learn how to assess existing and new codes, weigh practical tradeoffs, and choose a path that supports both commercialization and sustainable payment. You’ll learn how to: 🔢 Identify the roles of coding, coverage, and payment 🔍 Evaluate whether an existing code can support your solution 📝 Compare the evidence, time, and investment required for a new code 🛣️ Apply non-traditional reimbursement and funding pathways when appropriate 🗺️ Assess how payer, state, benefit, and population differences affect payment ⚖️ Build a reimbursement strategy around value, speed, and sustainability --------------------------------------------------------- Rebecca Lanquist Rebecca is Director and Reimbursement Consultant at Horizon Reimbursement Consulting, where she advises startups and mid-sized medical device companies on full-lifecycle reimbursement. Her work includes coding assessments and applications, evidence planning, payer engagement, launch tools, and post-launch execution. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: Digital health and MedTech founders, reimbursement and market access teams, product leaders, and companies evaluating pathways to payment