About
Medicaid is a collection of state markets, contracts, and stakeholder relationships rather than one national buyer. A successful strategy must address the priorities of both the managed care organization and the state it serves. This workshop explains how Medicaid financing, procurement, quality measures, budgets, waivers, and managed care structures affect digital health adoption. Participants will learn how to identify the right state, MCO, decision-maker, metric, pilot, and pricing model for a more focused path to market. You’ll learn how to: 🗺️ Identify state-level Medicaid structures and priorities 🏛️ Connect an MCO value story to the goals of its state customer 📋 Evaluate procurement cycles, waivers, contracts, and budgets 📈 Define the measurable outcome your solution can improve 🧪 Build a pilot and pricing model suited to Medicaid realities 🤝 Apply relationship and credibility strategies to payer engagement --------------------------------------------------------- Shalen De Silva, MPH Shalen is an operator and leader in Medicare Advantage and Medicaid managed care who helps healthcare companies commercialize solutions for government-sponsored populations. His work spans Medicaid waivers, procurement, quality initiatives, supplemental benefits, payer partnerships, company building, and product strategy. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: Digital health founders, Medicaid and managed care leaders, payer sales teams, market access professionals, and companies targeting state programs or MCOs