About
Commercial health plans do not evaluate solutions in isolation. Their purchasing priorities reflect the employers, populations, financial pressures, and strategic commitments they serve. This workshop shows digital health leaders how to assess a commercial payer’s needs and tailor their positioning accordingly. Using practical examples from product strategy and partnerships, participants will learn how employer influence, customer mix, clinical needs, and existing capabilities shape buying decisions. You’ll learn how to: 🏢 Identify how employer customers influence commercial payer priorities 🎯 Evaluate the business, clinical, and population needs of a target plan 🧭 Compare commercial payers based on customer mix and strategic objectives 💬 Translate your solution into a payer-specific value proposition 🧩 Connect your capabilities to problems the plan is already expected to solve 🤝 Build a more focused approach to product and partnership conversations --------------------------------------------------------- Tiffany Martin, MPH Tiffany is Vice President of Product & Partnerships at UnitedHealth Group, where she leads product strategy and strategic partnerships serving more than 25 million commercial members. Her experience spans virtual care, e-commerce, affordability products, innovation, commercialization, and major consumer-brand partnerships. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: Digital health founders, commercial leaders, product teams, partnership executives, and companies preparing to sell to commercial health plans