About
Clinical impact alone does not answer a healthcare buyer’s financial questions. A credible ROI story must define whose return is being measured and connect evidence to outcomes that are measurable, monetizable, and attributable. This workshop provides a practical approach to building and interpreting ROI analyses for digital health. Participants will learn how to choose the right perspective, population, costs, benefits, and evidence while pairing financial return with value such as quality, experience, adherence, and clinician impact. You’ll learn how to: 📐 Identify the difference between ROI and broader value 👥 Define the stakeholder perspective and population for your analysis 💵 Quantify relevant costs, benefits, and financial outcomes 🔬 Evaluate evidence from literature, data, and pilots 🔗 Connect outcomes to effects that are measurable and attributable 📊 Apply sensitivity analysis to strengthen credibility with buyers --------------------------------------------------------- Craig Solid, PhD Craig is a health economist and founder of Solid Research Group who helps healthcare companies demonstrate clinical, economic, and operational value. He brings more than 20 years of research and data-analysis experience and has authored dozens of peer-reviewed publications and books on healthcare ROI and implementation. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: HealthTech founders, health economists, product and finance leaders, market access teams, and organizations building buyer-facing ROI analyses