About
Understanding how health plans fund innovation can help HealthTech companies build more credible sales and commercialization strategies. The challenge is knowing where budgets sit, when decisions happen, and how payers evaluate financial risk. This workshop explains how payer financial planning, funding pathways, and investment decisions shape digital health adoption. Through practical payer examples, participants will learn how to position a solution within budget cycles, reduce perceived risk, and give an internal champion a stronger case for support. You’ll learn how to: 💰 Identify where payer funding for digital health may come from 📅 Connect budget and planning cycles to sales timing ⚖️ Evaluate how risk influences funding and adoption decisions 🧩 Translate your solution into a predictable, defensible investment 🤝 Build support for an internal payer champion 🚀 Apply accelerators, validation, and early feedback to reduce buyer uncertainty --------------------------------------------------------- Geoff Bartsh Geoff is CEO of LCA Strategy and Consulting and a healthcare executive with significant P&L and business-line leadership experience. He has guided organizations through market transformation, worked with boards and regulators, and developed growth strategies amid uncertainty. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: HealthTech founders, finance and commercialization leaders, payer sales teams, and innovators preparing to seek health plan funding