About
A strong product and positive coverage decision do not automatically create adoption or revenue. Sustainable commercialization requires reimbursement, evidence, product strategy, market access, marketing, and sales to work together. This workshop connects the major decisions across the HealthTech commercialization journey. Using a practical launch approach, participants will learn how to align cross-functional teams, address buyer requirements early, reduce launch risk, and build the capabilities needed to move from coverage to cash flow. You’ll learn how to: 🧭 Identify the full set of capabilities required for commercialization 💳 Connect coverage and reimbursement to a workable payment model 🔬 Evaluate the evidence healthcare buyers need before adoption 🧩 Align product, regulatory, market access, marketing, and sales decisions 🚀 Build launch readiness before the product reaches market 📈 Apply a coordinated plan to support adoption and sustainable revenue --------------------------------------------------------- Megan Doberstein, MBA Megan is Principal of Ignite MedTech, a fractional CMO agency supporting MedTech and HealthTech startups. With more than a decade of healthcare marketing experience, she helps companies build launch processes, market reach, internal momentum, and a stronger foundation for revenue growth. Demi Radeva, MSc Demi is the founder of Akros Advisory and a former UnitedHealthcare and Optum leader across Medicaid, Medicare, and Commercial health plans. She has supported 50+ HealthTech startups with payer strategy, market access, funding, and payer contracts. --------------------------------------------------------- Best for: HealthTech and MedTech founders, commercialization leaders, product and marketing teams, market access professionals, and companies preparing for launch