

Don’t Just Follow the Pain. Follow the Strategy.
I've been spending less time looking at individual healthcare headlines and more time looking for the patterns underneath them (especially from earnings calls). Because one of the biggest commercialization mistakes founders can make is identifying a painful problem without asking whether that problem will still represent the same market opportunity three to five years from now. Prior authorization is a great example. It's an enormous source of administrative burden, and a l


Strategic Buyers Are Already Showing Us What They Value
One of the clearest ways to understand what buyers value is to look at what they are already doing. (Stay tuned for the rest of the strategy maps in the coming weeks. Follow Akros on LinkedIn to stay up to date!) When you review recent strategy maps across major payers including CVS/Aetna, Cigna/Evernorth, Humana, UnitedHealthcare/Optum, and Molina, a pattern starts to emerge. These organizations are not simply collecting vendors. Across the payer landscape, the same themes s





