Are You Ready to Elevate Your Sales Game?
Join industry experts Demi Radeva and Steve Weissblum in this master class designed for professionals looking to navigate the complex landscape of selling digital health solutions to payers.
Over three comprehensive modules, you'll gain invaluable insights and proven strategies to boost your sales effectiveness.
Gain exclusive insights into payer perspectives and strategies, straight from the source. Discover effective pilot models and equip yourself with invaluable templates for seamless sales and outreach.
Real-life case studies will illuminate the path, offering practical wisdom for navigating the complex landscape of selling digital health solutions to payers.
Module I: Pre-Sales – Lay the Foundation for Success
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Understand Your Business and Competition: Dive deep into competitive analysis to identify your strengths and weaknesses.
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Identify the Right Payers: Learn about various payer types—employers, health plans, platform partners—and tailor your approach accordingly.
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Case Study: Explore how UnitedHealth Group transformed pharmacy care services and set growth priorities to inform your own strategy.
Module II: Sales – Navigate the Sales Process
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Develop Your Ideal Customer Profile: Define your target organization and buyer persona for effective outreach.
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Create a Strategic Sales Plan: Learn how to set revenue targets, milestones, and actionable steps that align your team’s efforts.
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Engagement Techniques: Discover key engagement strategies that resonate with payers and lead to successful partnerships.
Module III: Post-Sales – Ensure Long-Term Success
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Strategic Positioning: Understand the value of your solution and how it aligns with payer goals.
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Pilot Management: Learn how to structure and manage pilot programs effectively, ensuring measurable success.
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Forecasting & Strategic Planning: Equip yourself with tools to determine rates, reimbursements, and project future growth.
The Why:
Benefits of taking this course
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Expert Guidance: Benefit from the expertise of Demi Radeva, with a decade at UnitedHealthcare, and Steve Weissblum, CEO of Redesign Health Venture, bringing over 25 years of experience in healthcare sales.
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Real-World Case Studies: Gain insights from actual cases that illustrate successful strategies and tactics.
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Interactive Learning: Engage with peers and instructors in discussions that deepen your understanding and application of the material.
There are so many important considerations in creating a viable business in the healthcare space-among various regulations, unique stakeholders, and several potential customer populations, it can be difficult to create a business model that appropriately accounts for these complexities.
The knowledge and skills I have been taught through these classes has saved me months of inefficient action and have helped me refine my business model in critical ways.
Maurice E. Hicks Jr., MD, MBA,
Founder & CEO, Vertex Medical Solutions
The Experts
Demi Radeva, MSc
Payer Expert
BSc, Finance & International Business
MSc, International Health Policy, London School of Economics
Executive Education, Innovation & Entrepreneurship, Stanford​​
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Decade in Strategy, Innovation, Consulting and Business Development
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Mentor of the Year, Techstars
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UnitedHealthcare Accelerator
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Adjunct Professor, Medical Industry Leadership Institute
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Business Advisor, University of Minnesota Venture Center
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Mentor, Minnesota Cup (MN Cup)Former Co-Founder, Digital Health Tech Company (Social Care + Onco)
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Former Director of Strategy & Business Development, UnitedHealthcare
Steve Weissblum
Payer Sales Expert
MBA, Entrepreneurial Finance, Columbia Business School
BA, Media Arts, University of Arizona​
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25+ years in healthcare service and digital health sales
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2x Chief Revenue Officer and Entrepreneur
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Techstars All-Star Mentor and Mentor in residence
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Advisory Board Member and Consultant